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    <title>Flash Video Optimizations and Tools</title>
    <link>http://FlashVideo.progettosinergia.com/</link>
    <description>A Blog dedicated to Flash Video Technology, optimizations and tools</description>
    <language>en-us</language>
				<item>
      <title>The next big thing: Adobe Flash P2P</title>
      <link>http://sonnati.wordpress.com/2010/07/30/the-next-big-thing-adobe-flash-p2p/</link>
	  <guid>http://sonnati.wordpress.com/2010/07/30/the-next-big-thing-adobe-flash-p2p/</guid>
      <description>Flash Player 10.1 is here, it is spreading on desktop and mobile devices and if the rate of adoption of the previous releases will be confirmed, in a few months it will be on the 80-90% of the connected desktops. In spite of the dot release, Flash Player 10.1 has a lot of new exciting features but the one that has the potentiality to change completely the game is the new P2P capability.
It is not easy to exploit these features but Tomas Krcha has posted an impressive amount of precious info and POCs about P2P on Flash Player. A must read during your vacations...</description>
      <dc:creator>Fabio Sonnati</dc:creator>
      <dc:date>2010-07-30</dc:date>  
	  <category>Flash Platform</category>  
    </item>	
			<item>
      <title>MAX 2010 : Encoding Strategies for all screens</title>
      <link>http://sonnati.wordpress.com/2010/07/02/max-2010-h-264-encoding-strategies-for-all-screens/</link>
	  <guid>http://sonnati.wordpress.com/2010/07/02/max-2010-h-264-encoding-strategies-for-all-screens/</guid>
      <description>This is the title of my presentation at MAX 2010. For the third time I am invited to speak at MAX about video encoding. This year I’ll focus my presentation on encoding best-practices for mobile (Android) and HTTP Dynamic Streaming (formerly Project Zeri)...</description>
      <dc:creator>Fabio Sonnati</dc:creator>
      <dc:date>2010-07-03</dc:date>  
	  <category>Flash Platform</category>  
    </item>	
		<item>
      <title>Hulu Plus - The giant is moving</title>
      <link>http://sonnati.wordpress.com/2010/06/30/hulu-plus-the-giant-is-moving/</link>
	  <guid>http://sonnati.wordpress.com/2010/06/30/hulu-plus-the-giant-is-moving/</guid>
      <description>Hulu has announced the availability of the new subscription-based service Hulu Plus. This service is complementary to the existing free ad-based Hulu. At a monthly cost of 9.99$ you will be able to watch at your favorite TV serie not only on a PC or Mac but also on the iPhone, iPad, iPod touch and several connected-TVs. The number of programs is increased and also the quality which is now much more biased toward HD...</description>
      <dc:creator>Fabio Sonnati</dc:creator>
      <dc:date>2010-07-03</dc:date>  
	  <category>Flash Platform</category>  
    </item>	
	<item>
      <title>Impossible to build with HTML5</title>
      <link>http://sonnati.wordpress.com/2010/06/21/impossible-to-build-with-html5/</link>
	  <guid>http://sonnati.wordpress.com/2010/06/21/impossible-to-build-with-html5/</guid>
      <description>This  is an excellent Apple’s HTML5 page parody. Indeed, thinking again about, it is not really a parody but a real comparison of what Flash can do in various scenarios compared to HTML5. The refrain is “Impossible to build with HTML5″ ...</description>
      <dc:creator>Fabio Sonnati</dc:creator>
      <dc:date>2010-06-22</dc:date>  
	  <category>Flash Platform</category>  
    </item>	
	<item>
      <title>New Article on DevNet: Encode H.264 video for Flash Player 10.1 on mobile devices</title>
      <link>http://sonnati.wordpress.com/2010/06/09/new-article-on-devnet-encode-h-264-video-for-flash-player-10-1-on-mobile-devices/</link>
	  <guid>http://sonnati.wordpress.com/2010/06/09/new-article-on-devnet-encode-h-264-video-for-flash-player-10-1-on-mobile-devices/</guid>
      <description>As you know I’m in several private beta programs of Adobe’s products. One of last has been Flash Player 10.1 Mobile for Android.
During the last two months I have played with Motorola Droid and other devices trying to help Adobe to define a short and simple recommendation for encodings that target such devices.
The article has been recently published on Adobe’s DevNet and you find it here...</description>
      <dc:creator>Fabio Sonnati</dc:creator>
      <dc:date>2010-06-09</dc:date>  
	  <category>Flash Platform</category>  
    </item>	
	<item>
      <title>Thoughts on VP8</title>
      <link>http://sonnati.wordpress.com/2010/05/25/thoughts-on-vp8/</link>
	  <guid>http://sonnati.wordpress.com/2010/05/25/thoughts-on-vp8/</guid>
      <description>As you know Google has released VP8 as open source. After the acquisition of On2 several rumors spreaded across the web about the reasons of the deal. During Google I/O the secret has been revealed. Google opens VP8 source code and offers its technology for free.This is a very important move. Even if there are shadows on the operation because of possible patents infringements, the web needed an open source video codec. All the Internet is founded on open source technologies that every company can handle freely but this was only partially true for video codec.On2 gave VP3 technology to the open source community several years ago (project Theora) but it is a “primitive” codec, much similar to H.263, that cannot compete with modern codecs like VC1 and H.264.But what exactly is VP8 ?...</description>
      <dc:creator>Fabio Sonnati</dc:creator>
      <dc:date>2010-05-26</dc:date>  
	  <category>Flash Platform</category>  
    </item>	
						<item>
      <title>Flash + H.264 = H.264 squared</title>
      <link>http://sonnati.wordpress.com/2010/05/18/flash-h-264-h-264-squared/</link>
	  <guid>http://sonnati.wordpress.com/2010/05/18/flash-h-264-h-264-squared/</guid>
      <description>Despite all the fruitless discussions about the clash between H.264 and Flash (which you know are simply FUD, being H.264 a codec and Flash a platform) , I think instead that H.264 and Flash form a wonderful duo. Fortunately enough I’m not alone if a giant like Hulu (over 500 million streams per month) has declared HTML5 to be too young to be used in scenarios where monetization is a key factor. This will probably change in the future, but by now only a plug-in like Flash (or possibly Silverlight) can assure the performance (dynamic streaming), the security (DRM or RTMPe) and the control (Monetization and Reporting tools) in video delivery. Furthermore, the control over the streaming parameters and how the video is displayed on stage are two invaluable key factors for maximizing the QoS in video streaming. With this Article I want to show exactly this:  Flash + H.264 = H.264 squared...</description>
      <dc:creator>Fabio Sonnati</dc:creator>
      <dc:date>2010-05-21</dc:date>  
	  <category>Flash Platform</category>  
    </item>	
					<item>
      <title>Adobe to introduce new DRM and HTTP Dynamic Streaming</title>
      <link>http://sonnati.wordpress.com/2010/05/13/adobe-to-introduce-new-drm-and-http-dynamic-streaming/</link>
	  <guid>http://sonnati.wordpress.com/2010/05/13/adobe-to-introduce-new-drm-and-http-dynamic-streaming/</guid>
      <description>Two new features have been presented by Adobe at Streaming Media East. Access 2.0 is the new license server for DRM protected delivery. It is an evolution of the former Adobe Flash Media Right Management Server...</description>
      <dc:creator>Fabio Sonnati</dc:creator>
      <dc:date>2010-05-14</dc:date>  
	  <category>Flash Platform</category>  
    </item>	
				<item>
      <title>JCT-VC is working on the successor of H.264</title>
      <link>http://sonnati.wordpress.com/2010/05/08/jct-vc-is-working-on-the-successor-of-h-264/</link>
	  <guid>http://sonnati.wordpress.com/2010/05/08/jct-vc-is-working-on-the-successor-of-h-264/</guid>
      <description>The Joint Collaborative Team for Video Coding committee (JCT-VC) has collected a number of improvement proposals for the next H.26x video encoding standard, the successor of H.264. In Dresden, Germany, 15-23 April a number of Universities and public media company like MIT, Toshiba, Sony, Nec, Sharp, Intel, JVC, DoCoMo, France Telecom, Microsoft, Samsung, BBC etc. have presented their own proposals for improving the performance of H.264...</description>
      <dc:creator>Fabio Sonnati</dc:creator>
      <dc:date>2010-05-10</dc:date>  
	  <category>Flash Platform</category>  
    </item>	
			<item>
      <title>Flash 10 vs HTML5 – A benchmark </title>
      <link>http://sonnati.wordpress.com/2010/05/07/flash-10-vs-html5-a-benchmark/</link>
	  <guid>http://sonnati.wordpress.com/2010/05/07/flash-10-vs-html5-a-benchmark/</guid>
      <description>HTML5 is gaining every day more attentions, but how does it compare with Flash Player in terms of performances ?...</description>
      <dc:creator>Fabio Sonnati</dc:creator>
      <dc:date>2010-05-07</dc:date>  
	  <category>Flash Platform</category>  
    </item>	
		<item>
      <title>Finally! Flash to have HW acceleration of H.264 in Mac OS X </title>
      <link>http://sonnati.wordpress.com/2010/05/04/finally-now-flash-has-hw-acceleration-of-h-264-in-mac-os-x/</link>
	  <guid>http://sonnati.wordpress.com/2010/05/04/finally-now-flash-has-hw-acceleration-of-h-264-in-mac-os-x/</guid>
      <description>After all, the debate Apple vs Adobe is producing some good effects. Tinic Uro annunced on his blog the availability of the a new FP 10.1 preview release (Gala) . Gala is a "preview", which means it is not a new beta but shows us a future feature. The feature, you know, is the long awaited support for HW acceleration of H.264 decoding for Mac...</description>
      <dc:creator>Fabio Sonnati</dc:creator>
      <dc:date>2010-05-04</dc:date>  
	  <category>Flash Platform</category>  
    </item>	
	<item>
      <title>The best source on HighScalability challenges</title>
      <link>http://sonnati.wordpress.com/2010/03/18/the-best-source-on-highscalability-challenges/</link>
	  <guid>http://sonnati.wordpress.com/2010/03/18/the-best-source-on-highscalability-challenges/</guid>
      <description>Do you want or need  to build an high traffic web site ? The traffic is exploding and you need a complete re-design of your architecture ? Or simply just curious about how high traffic sites work ?...</description>
      <dc:creator>Fabio Sonnati</dc:creator>
      <dc:date>2010-04-30</dc:date>  
	  <category>Flash Platform</category>  
    </item>	
		<item>
      <title>Flash Player 10.1 will kill HTML5</title>
      <link>http://www.progettosinergia.com/flashvideo/flashvideoblog.htm#010310</link>
	  <guid>http://www.progettosinergia.com/flashvideo/flashvideoblog.htm#010310</guid>
      <description>Yes, it's not a mistake. I meant just that. I'm tired to read sentence like: "HTML5 is the Flash-killer", "Flash is obsolete", and so on. So I'm here to give my 2 cents about the diatribe "Apple vs Adobe" or better "Flash vs HTML5", and explain why, in my opinion it is much more likely that FP 10.1 will kill HTML5 than the opposite...</description>
      <dc:creator>Fabio Sonnati</dc:creator>
      <dc:date>2010-03-01</dc:date>  
	  <category>Flash Platform</category>  
    </item>	
	<item>
      <title>Why Flash is so slow on Mac ? Tinic explains</title>
      <link>http://www.progettosinergia.com/flashvideo/flashvideoblog.htm#120210</link>
	  <guid>http://www.progettosinergia.com/flashvideo/flashvideoblog.htm#120210</guid>
      <description>This is a fact, Flash performes not perfectly on Mac, but why ?. Tinic Uro, senior computer scientist on the Flash Player team describes accurately the reason and the new joint effort of Adobe and Apple to speed up Flash using Core Animation, a low level Objective-C framework. The final public release of FP 10.1 for Mac should leverage such technology to address this "legendary" issue...</description>
      <dc:creator>Fabio Sonnati</dc:creator>
      <dc:date>2010-02-10</dc:date>  
	  <category>Flash Platform</category>  
    </item>		
				<item>
      <title>Adobe updates FMS</title>
      <link>http://www.progettosinergia.com/flashvideo/flashvideoblog.htm#191209</link>
	  <guid>http://www.progettosinergia.com/flashvideo/flashvideoblog.htm#191209</guid>
      <description>Today Adobe has released the third update of FMS 3.5 (3.5.3). This is not only a bug fix release but implements new features supported by Flash Player 10.1. I'm trying to play with these new features right now and they are very interesting, especially the possibility to control the buffer and seek inside it for slow motion, fast forward and fasr rewind effects...</description>
      <dc:creator>Fabio Sonnati</dc:creator>
      <dc:date>2009-12-19</dc:date>  
	  <category>Flash Platform</category>  
    </item>	
			<item>
      <title>Today launched La7.tv, the first Italian TV catch-up service</title>
      <link>http://www.progettosinergia.com/flashvideo/flashvideoblog.htm#041209</link>
	  <guid>http://www.progettosinergia.com/flashvideo/flashvideoblog.htm#041209</guid>
      <description>Today La7, the Italian TV broadcaster owned by Telecom Italia, launched La7.tv the first BBC-style TV catch-up service developed and delivered in Italy. In the last months I collaborated with ValueTeam at the development of the encoding pipeline and the streaming optimizations used by the Telecom Italia Group for the project...</description>
      <dc:creator>Fabio Sonnati</dc:creator>
      <dc:date>2009-12-04</dc:date>  
	  <category>Flash Platform</category>  
    </item>	
		<item>
      <title>H.264 best practices presentation - pdf and video recording</title>
      <link>http://www.progettosinergia.com/flashvideo/flashvideoblog.htm#131009</link>
	  <guid>http://www.progettosinergia.com/flashvideo/flashvideoblog.htm#131009</guid>
      <description>A lot of you asked me how to have the pdf of my Max presentation. The answer is simple: here you find the .pdf and here the entire session recorded during Max. Thank you all for the support and the appreciations received before, during and after the conference. Many thanks to Kevin Towes, Desiree Motamedi and all the Adobe's staff for have made my presentation at Max possible ... </description>
      <dc:creator>Fabio Sonnati</dc:creator>
      <dc:date>2009-10-13</dc:date>  
	  <category>Flash Platform</category>  
    </item>	
	<item>
      <title>MAX 2009 :: Accelerated Evolution</title>
      <link>http://www.progettosinergia.com/flashvideo/flashvideoblog.htm#091009</link>
	  <guid>http://www.progettosinergia.com/flashvideo/flashvideoblog.htm#091009</guid>
      <description>This last edition of MAX has satisfied all my expectations: very good sessions, exciting announcements and also my session has been ok (I have received an evaluation of 4.48 / 5 compared to an average 4.10 of all other sessions, I'm really satisfied). I post only today about the novelties, so I'll be very short in my consideration because You can find more detailed info on other posts ... </description>
      <dc:creator>Fabio Sonnati</dc:creator>
      <dc:date>2009-10-09</dc:date>  
	  <category>Flash Platform</category>  
    </item>	
	<item>
      <title>MAX Keynotes live !</title>
      <link>http://www.progettosinergia.com/flashvideo/flashvideoblog.htm#011009</link>
	  <guid>http://www.progettosinergia.com/flashvideo/flashvideoblog.htm#011009</guid>
      <description>I feel that this edition of MAX will be memorable, a lot of announcements are on the way. If you are not able to attend the meeting, this year you can watch the Keynotes live. Register here and don't miss this opportunity... </description>
      <dc:creator>Fabio Sonnati</dc:creator>
      <dc:date>2009-10-01</dc:date>  
	  <category>Flash Platform</category>  
    </item>	
						<item>
      <title>H.264 Encoding and delivery Best Practices at MAX 2009</title>
      <link>http://www.progettosinergia.com/flashvideo/flashvideoblog.htm#210909</link>
	  <guid>http://www.progettosinergia.com/flashvideo/flashvideoblog.htm#210909</guid>
      <description>Only two weeks and the 2009 edition of Adobe MAX will begin. This year in my presentation ( Encoding Best Practices for H.264 Video Using Flash. 5 October 2:00 pm Room 506 ), I'll focus on changing the usual encoding perspectives proposing a dynamic approach in choosing the rigth resolution - bitrate mix. Dynamic is always better than static, you know, and it's much better in video encoding: reach a wider audience and save money!... </description>
      <dc:creator>Fabio Sonnati</dc:creator>
      <dc:date>2009-09-21</dc:date>  
	  <category>Flash Platform</category>  
    </item>	
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